How to grow your Instagram exposure

Are you using Instagram to promote your business? Want to increase your exposure? Making a few simple tweaks to your Instagram marketing can generate more engagement and increase the visibility of your content. In this article you’ll discover how to get more exposure for your brand on Instagram. #1: Embrace the Hashtag Descriptive hashtags on Instagram will help expose your content to more people. This will lead to more engagement and ultimately... continue reading

Key trends driving video opportunities eBook

Isentia company King Content has taken a look at the top six trends set to shape video content marketing opportunities going forward – and share some of the insights from top industry influencers who participated in recent discussion panels in Sydney and Melbourne. Through a haze of hype, video is emerging as an important opportunity for brands looking to tell a story, create an emotional connection and drive action throughout the customer journey.... continue reading

Webinar: How to cut through the noise on social media

Training consultant Gareth Kidd covers the importance of quality content, when to post, and whether promotion is something communications professionals should consider. continue reading

Facebook announces plans to introduce a 'dislike' button

With close to a billion daily active users, there's no denying that Facebook, when paired with a social media analysis service, is a powerful tool for any communication professional seeking to connect with their target market on a global digital stage.   Just how useful is Facebook's 'like' feature?   A digital thumbs up allows users to show appreciation for content, but it does have some limitations. Part of Facebook's popularity stems from the many... continue reading

Top Buzz Singapore, 8 – 15 September, 2015

Discussions related to this year’s General Election dominated Singapore’s social channels and online communities last week. Aljunied residents were particularly satisfied with the performance of the WP, saying they had no regrets voting for the party and no complaints so far. Some pointed out the Aljunied-Hougang-Punggol East Town Council (AHPETC) issue was a distraction by the PAP from more important national issues, while others perceived the... continue reading

Instant Articles set to blur the lines between screen and print

How does Twitter affect print publications? How does YouTube impact the broadcasting industry?   While media monitoring tools have helped solve some of the mysteries of the relationship between traditional and digital media, in many ways the connection between the two has been limited by the devices themselves.   However, this could be set to change as Facebook continues to roll out its Instant Articles feature.   What are Instant Articles?   Essentially,... continue reading

CEO John Croll chats with the Eureka Report

Isentia CEO John Croll had a detailed chat with the Eureka Report’s Alan Kohler last week, about our recent acquisition of King Content, the background of Isentia and where we could be headed in the future… all on his birthday! Watch the video below.   brightcove.createExperiences(); continue reading

King Content wins Agency of the Year

King Content (an Isentia Company) is very proud to announce it has been awarded the highest honour at the Content Marketing Institute’s Orange Awards – Agency of the Year. Among a group of highly esteemed agencies around the world, and over 700 entries, King Content becomes the only agency to ever win this award twice, and also be a finalist every year throughout its five-year history. “The Agency of the Year Award is an outstanding... continue reading

4 tips for containing a PR crisis

While some celebrities might suggest there's no such thing as bad publicity, the tired old phrase rarely rings true when it comes to those operating outside the entertainment world.   Understanding the dangers of a PR crisis   Whether it's recalling vehicles due to safety concerns or releasing a report acknowledging contaminated food products, there are myriad reasons why organisations may face a PR crisis. Given how quickly consumers can spread... continue reading

Top Buzz Singapore 11 – 18 August, 2015

Credit: Social media channels in Singapore lead with discussions related to politics and governance last week. Many Singaporeans expressed discontent towards the People's Action Party (PAP) for renting out the Sunshine Welfare Action Mission (SWAMI) Home, wondering why PAP MPs, specifically the president, were unaware that welfare organisation homes cannot be rented out. Some implied that the PAP took advantage of the organisation... continue reading

3 tips for capturing Singapore's early adopters at product launch

From a PR point of view, the release of a new product or service is an exciting milestone. It's an opportunity to not only emerge as an industry leader, but also boost your brand's visibility. However, as comprehensive media analysis tools can reveal, it's rare that your entire target market will respond to the initial launch. Instead, PR pros will need to initially rely on a small but important segment to gauge the success of their new products.... continue reading

The #pros and #cons of buying Twitter followers

In today's hyper-connected world, the importance of social media in boosting brand awareness cannot be overstated. The instant and transparent nature of platforms like Twitter remove many dialogue barriers between organisations and consumers, and open up lines of communication like never before.   Why is Twitter presence important?   The bite-sized information network boasts 316 million monthly active users, who are sending half a billion... continue reading

The 7 deadly sins of writing a press release

From multi-national corporations to local government bodies, a press release is the bread and butter of any organisation. It's the primary vehicle for delivering to the myriad journalists scanning both the digital and paper world for tidbits of information they can sculpt into newsworthy articles. A press release that stands out from the crowd is much more likely to gain traction and, if you have accurate media tracking tools in place, can reveal... continue reading

4 things to think about before running a social media competition

When faced with the numbers, even the most traditional PR managers are forced to recognise the importance of social platforms in the modern media landscape. Facebook is in pole position with an incredible 1.44 billion monthly active users (MAUs), Instagram boasts an impressive 300 million MAUs (an increase of around 100 million in nine months) and Twitter averages 236 million MAUs.  As they say, the numbers don't lie, and social media has... continue reading

Familiar feeling: Establishing a trustworthy brand voice on social

Trust is a key element in any relationship. For the partnerships that form between customers and brands, it is highly influential. After all, with the amount of information the average consumer is bombarded with, they rely on companies they are confident in. Ultimately, a well-established brand name can be one of the most valuable entities a company possesses. Twenty per cent of Asia-Pacific's consumers make the decision on a new product, service or... continue reading

Starting Out in Online Marketing

There are plenty of ways to market your brand and services online, but it is important for marketers to understand the differences between the two. A wise man once said “I do not fear those who practiced one thousand moves one time, but I fear those who practiced one move one thousand times” – specialisation, i.e. focused and targeted practice, is more effective for practitioners and ultimately your brand. In this article, we will introduce some of... continue reading