Isentia Blog - Singapore

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Is social engagement more important than ratings?

Social media is becoming an essential part of television broadcasting, according to one of the UK's leading production companies. The team behind internationally successful programs such as The X Factor, Britain's Got Talent and American Idol has acknowledged that the level of social engagement that a show can achieve is now the most crucial indicator of that programs success. Fremantle Media's chief executive of digital and branded entertainment, Keith Hindle, told the Guardian this year that activity on sites like Twitter and Facebook have now become just as, if not more important, than actual viewing numbers. Mr... continue reading

Balancing trust with engagement

It comes as no surprise that traditional media is typically more trusted than digital options, but this should not mean you focus your media monitoring efforts completely on one or the other. Recent studies have shown that engagement is a crucial factor in social and new media, making it an ideal platform for having conversations with consumers. Supporting traditional media campaigns on digital and social platforms is a good place to start, as it allows consumers to join in the conversation and share their own opinions on the content. According to a 2015 study by Radio Ad Lab (RAL), there are... continue reading

Top branded April Fool's jokes from around Asia Pacific

The first of April is the one day each year big businesses and individuals can get away with telling lies. From the creative and enlightening through to the outright bizarre, news stories have broken around the world about unbelievable press releases and inspired pranks. Whether your company was directly involved in the festivities or simply enjoyed the fallout from the sidelines, your media monitoring tools may have gone wild on April 1 this year. Here are just three of the best branded April Fool's jokes from the Asia Pacific region in 2015: Google's Panda update - Japan Google has never... continue reading

Social Media Snapshot: April 2015

Aiming to increase social media engagement? Then start creating shareable content. Check out our April Social Media Snapshot, with Instagram as the perfect platform for graphics. continue reading

A Social Media Tribute to Lee Kuan Yew

(As of 29 March, Sunday 9am) Wear Black Sunday 24 March – A message was circulated initially on Whatsapp, called on people to put on black top on Sunday, 29 March as a way of paying tribute to LKY on the final day of mourning. This message was spread onto the social media space. Instagram was the first social media platform observed trending #wearblack, with the first public post published at 13:31 on 24 March of the print-screen of the message.  Some of the other initial posts that appeared on social media were tweets (#wearblack, #blacktopsunday) spreading the message in calling for the public... continue reading

When parody Twitter accounts become the voice for your brand

Having a corporate social media presence is crucial for keeping in touch with your customers and ensuring your brand's voice is engaged in the digital media conversation. However, not every social media account is all that it seems. In fact, many Twitter, Facebook and other profiles are not run by the named user at all. Instead, parodies, bots and trouble-makers post under a name chosen to create confusion or even cause damage to a brand. An example of this occurred in Malaysia last month, when a customer complaint provoked an unwelcome response from a fake profile. The Watsons Malaysia... continue reading

Keeping up with trends: The importance of media monitoring

From the celebrity capers at the 2015 Oscars ceremony to the bullying of Australian politicians, trending topics can highlight the important issues being discussed by average consumers across the country and the globe. Trending topics are those stories being talked about the most. While primarily considered an online media function, it is possible for these popular stories to be published in newspapers, talked about on television and spread via other mass media channels. PR professionals can learn a lot from online and offline media trends. For businesses, this is an invaluable source of... continue reading

Video’s the way to go on social media

Here’s why you should create content that users want to consume, engage with and share: continue reading

Top Buzz Singapore 26 February – 2 March, 2015

The Budget 2015 debate was one of the hottest issues online in Singapore last week. It was deemed “wayang” by some locals, stating that the budget debate was more of a Q&A session than a debate, while a few claimed that all policies would be passed eventually regardless of the deliberation. People also talked about the recent study by the Economist Intelligence Unit (EIU), citing that Singapore retained its position as the world's most expensive city. Majority of online commenters expressed disappointment and stated that they were not proud of Singapore’s status as the most expensive city.... continue reading

#thedress that broke the internet – following its path into South East Asia

A seemingly innocuous image of a dress was uploaded on Tumblr by user “Swiked” aka Caitlin McNeill, calling on readers to “help” her decide if the colour of the dress was White and Gold, or Blue and Black. The dress not only caused polarized reactions between the user and her friends, but within days, the entire internet as well, splitting netizens into two camps of which saw a different pair of colours. Roman Originals, the UK company that sold the dress, reported a significantly higher than expected 347% increase in Friday’s sales, attributed to the attention created by the dress which led... continue reading

Top Buzz Singapore, 27 January – 3 February 2015

Singaporeans continued to follow news and updates about the Islamic State (IS) militants last week. Many locals discussed the rumoured ISIS attack on Royal Dutch Airlines (KLM), which authorities had already dismissed. They also talked about the statement from the Deputy Prime Minister that there was no indication of a heightened terrorism threat to Singapore. Some locals aired concerns about their safety, and expressed distrust towards the DPM’s statement. Others highlighted the vulnerability of the country from terrorists and security breaches, while a few perceived that the DPM’s... continue reading

Top Buzz Singapore 30 December, 2014 – 6 January, 2015

Singaporeans closely followed updates on the ill-fated AirAsia flight QZ8501 from Surabaya, Indonesia en route to Singapore. According to investigators, the plane plunged into the water off Borneo Island on December 28 due to bad weather conditions. There were no survivors among the 162 people on board. Locals expressed sympathy to the grieving families and shared news about the search and retrieval operation. People weighed in on AirAsia’s reported ‘initial compensation’ for each passenger. Many recognized the company’s efforts to give financial assistance to the victims’ families.... continue reading

Top Buzz Singapore, 26 November – 3 December, 2014

Social channels in Singapore were dominated by posts and updates about the Asean Football Federation (AFF) Suzuki Cup last week. Malaysia beat Singapore (3-1) at the National Stadium on Saturday to advance to the semi-finals. Fans of both teams were buzzing on social media. Many locals reacted to negative comments, including “Singaporeans are the worst host”. Locals defended their nation and uplifted their spirits, others said stop bullying online. Some, however, blamed the referee, a few Lions' players and even coach Bernd Stange for the team’s poor performance. Locals also talked about... continue reading

Top Buzz Singapore, 28 October – 4 November 2014

Apple CEO, Tim Cook, was a hot topic in Singapore across socials and online communities last week as he revealed publicly that he is gay. His statement sparked varied reactions from locals, with some supporting his decision to come out, while others were disappointed. Jokes relating Apple products to homophobia were also noted. News that a memorial to Apple founder Steve Jobs has been dismantled in the Russian city of St Petersburg after Cook came out was retweeted. Singaporeans continued to follow news and updates on the Ebola outbreak globally. They were actively retweeting news about... continue reading

Top Buzz Singapore 29 September – 6 October, 2014

Social media discussion in Singapore included a mix of local and international issues last week. One of these was the ongoing pro-democracy protest in Hong Kong.  Many locals still considered travelling to Hong Kong, while some commented that, based on photos circulated, it’s not safe yet to spend holidays there. Other comments stated that Hong Kong never had a “real democracy” as  the British were in power for almost 150 years. Some commented that don’t expect China to allow a completely open vote, because the next thing they will demand is their independence. Aside from political issues, locals... continue reading

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Top Buzz Singapore 1 – 8 September 2014

Many locals were following the international news surrounding the terrorist group known as Islamic State in the last week. Singaporeans shared their thoughts within online communities. The majority of commentators condemned the violence in the region. Others voiced their opinion labeling the conflict as “un-Islamic”. News about three young men in Beirut that were punished for burning the ISIS flag captured interest of many locals. Most commentators supported the men, however, they said burning a flag may not be the right action. Singaporeans also talked about the three latest smartphones... continue reading

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