Isentia Blog - Singapore

Top Buzz Singapore 11 – 18 August, 2015

Credit: Social media channels in Singapore lead with discussions related to politics and governance last week. Many Singaporeans expressed discontent towards the People's Action Party (PAP) for renting out the Sunshine Welfare Action Mission (SWAMI) Home, wondering why PAP MPs, specifically the president, were unaware that welfare organisation homes cannot be rented out. Some implied that the PAP took advantage of the organisation and ignored its constitution as “it can do whatever it wants”, while others remarked that if a similar  “mistake” was... continue reading

Isentia acquires global content marketing firm King Content

Isentia (ASX:ISD) is excited to today announce the acquisition of leading content marketing company King Content. The acquisition further diversifies Isentia’s services across owned and earned media in one of the fastest growing segments of the communications and marketing industries. King Content is headquartered in Sydney, with a blue-chip client portfolio and a presence across the globe, with offices in Melbourne, Singapore, Hong Kong, London and New York. The company has experienced exceptional revenue growth and multiple major global corporate client wins in 2015. CEO and managing director... continue reading

3 tips for capturing Singapore's early adopters at product launch

From a PR point of view, the release of a new product or service is an exciting milestone. It's an opportunity to not only emerge as an industry leader, but also boost your brand's visibility. However, as comprehensive media analysis tools can reveal, it's rare that your entire target market will respond to the initial launch. Instead, PR pros will need to initially rely on a small but important segment to gauge the success of their new products.   The importance of targeting early adopters   We're talking, of course, about early adopters. This slice of the pie offers a wealth of information, as... continue reading

The #pros and #cons of buying Twitter followers

In today's hyper-connected world, the importance of social media in boosting brand awareness cannot be overstated. The instant and transparent nature of platforms like Twitter remove many dialogue barriers between organisations and consumers, and open up lines of communication like never before.   Why is Twitter presence important?   The bite-sized information network boasts 316 million monthly active users, who are sending half a billion tweets per day.   These impressive statistics speak for themselves, and whether you're working for a business, government branch or... continue reading

The 7 deadly sins of writing a press release

From multi-national corporations to local government bodies, a press release is the bread and butter of any organisation. It's the primary vehicle for delivering to the myriad journalists scanning both the digital and paper world for tidbits of information they can sculpt into newsworthy articles. A press release that stands out from the crowd is much more likely to gain traction and, if you have accurate media tracking tools in place, can reveal a lot about your target demographic and its awareness of your brand. Of course nailing the perfect press release is no easy feat, but that doesn't... continue reading

4 things to think about before running a social media competition

When faced with the numbers, even the most traditional PR managers are forced to recognise the importance of social platforms in the modern media landscape. Facebook is in pole position with an incredible 1.44 billion monthly active users (MAUs), Instagram boasts an impressive 300 million MAUs (an increase of around 100 million in nine months) and Twitter averages 236 million MAUs.  As they say, the numbers don't lie, and social media has swiftly revolutionised the way organisations interact with their audiences. Of course, quality content and sincere and timely communication are key ingredients... continue reading

Familiar feeling: Establishing a trustworthy brand voice on social

Trust is a key element in any relationship. For the partnerships that form between customers and brands, it is highly influential. After all, with the amount of information the average consumer is bombarded with, they rely on companies they are confident in. Ultimately, a well-established brand name can be one of the most valuable entities a company possesses. Twenty per cent of Asia-Pacific's consumers make the decision on a new product, service or offering based on whether the brand is familiar to them, according to research collated by Nielsen. With that in mind, what can companies do to... continue reading

Starting Out in Online Marketing

There are plenty of ways to market your brand and services online, but it is important for marketers to understand the differences between the two. A wise man once said “I do not fear those who practiced one thousand moves one time, but I fear those who practiced one move one thousand times” – specialisation, i.e. focused and targeted practice, is more effective for practitioners and ultimately your brand. In this article, we will introduce some of the top techniques in online marketing. Email Marketing: Choose any email marketing provider you feel comfortable with. I personally... continue reading

Top Buzz Singapore 14 -21 July, 2015

Viral videos and pictures buzzed social channels in Singapore last week. Many people shared Pluto’s first photo online. Some created memes, while others connected the planet to jokes about the territorial dispute issue, stating “soon China will claim to be the rightful owner of Pluto”. A few locals were confused whether Pluto is a comet or a planet. Clothing brand Uniqlo made noise online as a sex scandal video circulated. The video was allegedly filmed in a store fitting room in Beijing. Some tweeted news related the viral video and photos of the couple.  Credit: The... continue reading

2 problems with marketing automation (and how media monitoring can help)

The world of marketing has developed drastically in recent years, and today the number of digital platforms a company can use to connect with its audience is staggering. While there's clearly a strong potential to build relationships with customers, managing the various modes of communication and connecting clients to relevant content continues to prove challenging.   Automation marketing is forecast to help companies rake in $2 billion in 2020. In recent years, marketing automation has emerged to help marketers address these very concerns, and it's no exaggeration to say it's taken... continue reading

Quality over quantity: Are you unlocking ROI from your social strategy?

The practice of generating 'buzz' around a product, service or offering is now a well trodden path that many companies choose to follow in the digital space. After all, Facebook, Twitter et al collectively cater to billions of consumers. However, are businesses doing enough to ensure return on investment (ROI) in campaigns centred on these now critical channels? Research collated by McKinsey & Company suggested the answer is, perhaps, a no. This is due to the fact that many businesses focus on either encouraging would-be customers to engage with their offerings, or inspire influencers to freely... continue reading