Webinar: Social Media Crisis Management

Social media crisis management is about damage control. We’ve all seen the examples, heard of the backlash, and are often concerned about what we would do in a social media crisis. In this month’s webinar, we’ll look at how to prepare and avoid a crisis, as well as best practices should one eventuate. continue reading

Fighting fire with PR: Five ways to hose down a social media backlash

Social media has given brands a satisfyingly instant connection with their customers. It takes them outside the professional relationship and into a more relaxed and personal space that allows for a whole new level of engagement. Which is great when things are going well, but what’s a company to do when it all goes horribly wrong? In the past, disgruntled customers had few options for making their voices heard beyond a mere complaint to the... continue reading

Social Media Snapshot: April 2016

Here are three social media tips for April, including updates on trends and industry innovations...   continue reading

Farewell Don Draper, Hello Social Data

The Don Draper-style of agency executive and marketer is an enduring one. Big personalities, wellconnected, they come up with the big creative ideas that impress big (often hard-to-please) clients and result in all-singing, all-dancing campaigns, often devised on the back of long, liquid lunches. These executives also bring to mind the saying, ‘half the money I spend on advertising is wasted; the trouble is, I don’t know which... continue reading

How to use a live event to drive leads

The 2016 B2B report by the Content Marketing Institute reveals in-person events as the “most effective tactic” for the sixth year in a row. With a rating of 75 per cent effectiveness, it’s no wonder more and more businesses are turning to live events to drive leads and boost their exposure. In order for an event to work in your favour, however, it’s essential to ensure it’s a success. But fear not! The following post will outline useful... continue reading

Isentia enriches insights with Facebook topic data

(Source: DataSift) Asia-Pacific media intelligence company Isentia has announced a new information-sharing partnership with DataSift, the leader in Human Data Intelligence, to provide access to aggregated Facebook topic data.  Facebook topic data contains rich metadata for analytics and insight, with over 60 attributes to filter and analyse content, topics, hashtags and links. Additionally, every piece of data comes with attached anonymous... continue reading

The Importance of Brand Experience

It’s a common adage among seasoned marketers, that it will take a lot more than a good product to ensure customer loyalty—and even more to maintain a competitive edge in the marketplace. From a functional perspective, the differentiating factor between brands have grown increasingly thin due to technological fluidity and adoption of innovation processes. Hence, one of the key ways for brands to differentiate itself from the masses is to leverage on... continue reading

USA Election 2016

The political scene in the United States has always been a hotbed of vigorous and heated debates over differing policies, perspectives and favoured politicians. Isentia aggregated social data from March 1 to 30, 2016 and across 5,022 online channels in the United States to provide an indicative sensing of the online perspective surrounding the USA elections. Download our case study to find out whose leading the pack in terms of online chatter,... continue reading

Top Buzz Singapore, 30 March – 6 April, 2016

Isentia shares with you the rundown of what were the top 3 trending Facebook posts last week from 30th March to 6th April. 1. Mediacorp LOVE 97.2FM LINK ENGAGEMENT & CONTEXT LIKES : 13,754 COMMENTS: 1,330 SHARES: 29,731 In light of April Fool’s Day, the radio DJs from Mediacorp LOVE 97.2FM broadcasted the news in 4 different dialects. Sentiments were mostly positive and netizens appreciated the humour involved. At the same time, conversations... continue reading

Panama Papers

Online news outlets were set aflame following the leak of 11.5m files from a law firm in Panama. The confidential documents revealed a vast network of offshore companies set up for clients and exposed how some of the world’s most powerful people were alleged to have used offshore bank accounts to conceal their wealth or avoid taxes. The documents, known as the Panama Papers, named international politicians, business leaders and celebrities in a... continue reading

The next evolution of social insights for Isentia

Traditionally, social data has always had limitations, specifically, allowing a brand to properly define the demographics and profiles of consumers who are talking and interacting with their brand. This often paints an incomplete view and fragmented understanding of the online target audience, an issue further exacerbated by private profiles and conversations on major platforms such as Facebook and Twitter. In fact, this was a limitation that... continue reading

Top Buzz Singapore, 23 February – 1 March, 2016

Social channels and other online platforms in Singapore were dominated by discussions about Benjamin Lim’s death, after the student’s body was found at the foot of his Housing Board block in Yishun on 26 January following his release from Ang Mo Kio Police Division, where he was questioned regarding an alleged molestation case. Minister Shanmugam's statement, specifically that nothing so far suggests the police are responsible, drew mostly... continue reading

How does Facebook's new Reactions feature change things? 

Download our infographic now to better understand why marketing and communications professionals should care about the latest platform update. continue reading

Tackling the issue of data integration

Before the digital revolution, marketers focused on creating compelling ads, producing television commercials, and perhaps come up with some killer creatives or taglines. The role of the modern-day marketer however, has evolved to becoming increasingly demanding and complex. Aside from keeping abreast of the latest technological trends, we are now crunching statistics, targeting individuals versus the masses, and trying to navigate through... continue reading

Top Buzz Singapore, 1 – 12 January, 2016

Singaporeans expressed excitement over the launch of Netflix in Southeast Asia. Local subscribers can now watch series from the United States and other countries. Most online commenters said they were looking forward to joining, with others considering it a “new addiction” and a possible deterrent against piracy. Some shared difficulties downloading the application; while a few commented that the local Netflix has a relatively... continue reading

What's next? The state of content marketing in 2016

Content marketing has had a massive year and is set to grow even more in 2016. So what’s next in the digital sector? As content marketing continues to go from strength to strength, getting users to organically flock to your content – or even find your content – is becoming harder. Worried much? Here are a few examples of awesome content marketing trends from 2015 and the assumed high-flyers of 2016. Visual microsites Separate websites (microsites)... continue reading

Top Buzz Singapore’s Year-end recap

As we have come to the close of another year and opening of a new one, let’s have a recap of this year’s trending issues on social media which captured the interest of Singaporeans. (credit: straitstimes.com) The Budget 2015 debate was the most discussed issues earlier this year. Locals also talked about the 7.8 magnitude earthquake that shook Nepal on April. (credit: telegraph.co.uk) The entire nation mourned for the death of the Founder and... continue reading

Congratulations to our Singapore office for winning a Marketing Excellence Award!

  Their Insights work with the Manhattan Fish Markets (MFM) helped with competitive benchmarking, brand auditing, and analysis to help form their overall communications strategy across traditional and social media. Here’s how our team identified and addressed the challenges facing the MFM, and what insights they uncovered. Challenges: MFM has been in the Singapore and Malaysia market for several years and is looking to innovate and refresh their... continue reading