Isentia Blog - Singapore

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The changing face of media in Singapore

Traditional media companies are looking increasingly at digital solutions in order to connect with the young, tech-savvy consumers, according to a recent report from the Media Publishers Association Singapore (MPAS), complied together with Optimum Media Direction (OMD).  The survey, which consisted of 18 major magazine firms, found that local publishers are definitely reacting to changes in the Singapore market, though some moves may be more effective than others. Moving forward from traditional media Close to three-quarters (72 per cent) of the respondents claim they are considering expanding out of Singapore due to the local market being... continue reading

Fact checking and the new media landscape

With the growing popularity of social media, even journalists are turning to platforms such as Twitter and Facebook to gather information about breaking news stories. However, could this reliance on user-generated content be causing a fall in reliable journalism? According to a recent report from the ING Group, one-third of journalists believe social media cannot be considered a reliable source of information, yet one-half claim these platforms are their primary resource. In fact, 78 per cent of journalists use social media every day and 68 per cent believe their industry would no longer be sustainable without social media. Of those... continue reading

Same story, different voice: How news can differ online and offline

Just as the story you tell your colleague by the water cooler may differ from what you share on Facebook later that night, the various forms of digital and traditional media often publish different versions of the same news stories. Due to the varied nature of each type of media, the opinions, formality and style of content can change dramatically between publications. For instance, social media posts can be easily read and consumed in a fleeting moment, radio broadcasts are limited to voice but enable more personal discussions and newspapers can publish in-depth analysis on past events... continue reading

Millennial myths: Are millennials willing to pay for media?

When determining which types of media your brand needs to be aware of, your first step should be deciding which platforms are more likely to attract your particular audience. But are your misconceptions about generations getting in the way of effective media monitoring? If generational growth is anything to go buy, millennials are likely to become a significant portion of any company's target audience. In fact, the Harvard Business Review predicts that the generation born between 1977 and 1997 will represent the majority of the global workforce by the end of this year.  As the majority share of the workforce, millennials are also... continue reading

Social Media Snapshot: February 2015

Did you know 96% of Indonesia’s online population uses Facebook? See more in our February social media snapshot continue reading

Just who do they trust: Where your brand needs to lay its alliances

With so many media platforms available to consumers, the amount of information being shared on and offline is ever-increasing. For this reason, it is becoming even more important for consumers to make choices between different media options when hunting for information on businesses. One of the more influential deciding factors is which platform can be trusted. While in the past traditional publications, like authoritative newspapers and television broadcasters, were once considered the top dogs in this respect, a rising star in corporate data sharing has now stolen the spotlight.This is according to the 2015 Edelman Trust Barometer,... continue reading

Top Buzz Singapore, 27 January – 3 February 2015

Singaporeans continued to follow news and updates about the Islamic State (IS) militants last week. Many locals discussed the rumoured ISIS attack on Royal Dutch Airlines (KLM), which authorities had already dismissed. They also talked about the statement from the Deputy Prime Minister that there was no indication of a heightened terrorism threat to Singapore. Some locals aired concerns about their safety, and expressed distrust towards the DPM’s statement. Others highlighted the vulnerability of the country from terrorists and security breaches, while a few perceived that the DPM’s... continue reading

PR tips for a startup business

Launching a new business comes with a range of challenges. Choosing the perfect name, hiring reliable staff and staking your claim in your chosen industry can be tough, but will ensure your enterprise gets off the ground running smoothly. Another important consideration is your public relations team. While some may believe that PR is a problem only for big business, the truth is that all companies can benefit from a qualified and thorough team that is dedicated to dealing with the media. Whether you have a dedicated in-house team, outsource your PR needs or choose to take care of the media... continue reading

Two great examples of brands actually listening to customers

When your customers post a negative review on social media, are you listening? If a disgruntled consumer were to call in to a talkback radio station to complain about your company, would you know? Are journalists publishing news stories about your brand without your knowledge? Keeping your eyes and ears to the ground is an important consideration to protecting brand reputation. Not only can you effectively manage how the public sees your company, but media monitoring will give you a unique opportunity to align products and services with market expectations. Here are two great examples of companies that leveraged media tracking to boost customer... continue reading

Top five issues in the Australian media: 17-23 January, 2015

Strong sports focus as Australian Open, Asian Cup and ODI cricket sees Australia on the ball The Australian Open kicked off on Monday in Melbourne this week, with eager audiences having plenty of local talent to cheer on. Wildcard, teenager and 147th-ranked Australian Thanasi Kokkinakis acknowledged his patriotic fans after a five-set win against 11th seed Ernests Gulbis on the opening night. His win set the pace for other Australian players – Sam Stosur, Casey Dellacqua, Lleyton Hewitt, Nick Kyrgios, and Marinko Matosevic all won their first round singles matches, with Bernard Tomic and Sam... continue reading

Top Buzz Singapore 30 December, 2014 – 6 January, 2015

Singaporeans closely followed updates on the ill-fated AirAsia flight QZ8501 from Surabaya, Indonesia en route to Singapore. According to investigators, the plane plunged into the water off Borneo Island on December 28 due to bad weather conditions. There were no survivors among the 162 people on board. Locals expressed sympathy to the grieving families and shared news about the search and retrieval operation. People weighed in on AirAsia’s reported ‘initial compensation’ for each passenger. Many recognized the company’s efforts to give financial assistance to the victims’ families.... continue reading

Top Buzz Singapore, 26 November – 3 December, 2014

Social channels in Singapore were dominated by posts and updates about the Asean Football Federation (AFF) Suzuki Cup last week. Malaysia beat Singapore (3-1) at the National Stadium on Saturday to advance to the semi-finals. Fans of both teams were buzzing on social media. Many locals reacted to negative comments, including “Singaporeans are the worst host”. Locals defended their nation and uplifted their spirits, others said stop bullying online. Some, however, blamed the referee, a few Lions' players and even coach Bernd Stange for the team’s poor performance. Locals also talked about... continue reading

Top Buzz Singapore, 28 October – 4 November 2014

Apple CEO, Tim Cook, was a hot topic in Singapore across socials and online communities last week as he revealed publicly that he is gay. His statement sparked varied reactions from locals, with some supporting his decision to come out, while others were disappointed. Jokes relating Apple products to homophobia were also noted. News that a memorial to Apple founder Steve Jobs has been dismantled in the Russian city of St Petersburg after Cook came out was retweeted. Singaporeans continued to follow news and updates on the Ebola outbreak globally. They were actively retweeting news about... continue reading

Top Buzz Singapore 29 September – 6 October, 2014

Social media discussion in Singapore included a mix of local and international issues last week. One of these was the ongoing pro-democracy protest in Hong Kong.  Many locals still considered travelling to Hong Kong, while some commented that, based on photos circulated, it’s not safe yet to spend holidays there. Other comments stated that Hong Kong never had a “real democracy” as  the British were in power for almost 150 years. Some commented that don’t expect China to allow a completely open vote, because the next thing they will demand is their independence. Aside from political issues, locals... continue reading

Top Buzz Singapore 1 – 8 September 2014

Many locals were following the international news surrounding the terrorist group known as Islamic State in the last week. Singaporeans shared their thoughts within online communities. The majority of commentators condemned the violence in the region. Others voiced their opinion labeling the conflict as “un-Islamic”. News about three young men in Beirut that were punished for burning the ISIS flag captured interest of many locals. Most commentators supported the men, however, they said burning a flag may not be the right action. Singaporeans also talked about the three latest smartphones... continue reading

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