Isentia Blog - Singapore

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Top Buzz Singapore 18 – 25 May, 2015

Most Singaporeans expressed support online towards the LionsXII for the Malaysia FA Cup finals. They gave their best wishes for the team, saying ‘win or lose’ Singaporeans will still be proud of their achievements. Lions fans became more vocal on Sunday after their team won the finals against Kelantan. Many congratulated the team and said it was good timing, as Singapore is celebrating its 50th year of independence as a nation. Teenager Amos Yee, known for his video that denounced the Christian religion and Singapore’s founder, the late Lee Kuan Yew, again sparked controversy after he... continue reading

3 considerations for companies monitoring their brands online

The more traditional, linear media delivery platforms are by no means on their way out quite yet. In fact, there are a whole host of statistics and studies floating around which go some way to explain that the so-called death of print, TV and radio is being hugely over-exaggerated. However, the most forward thinking media consumers are blending the old with the new, and are shifting some of their habits online. Consequently, there are now more avenues than ever for companies to learn what's being said about their brands. Cut the chatter, focus on insight While cutting through the... continue reading

Out of house? Why Asia Pacific's enterprises need to take a broad view of media monitoring

Any company interested in setting up a thorough and effective media monitoring strategy will look within themselves at first. Whether it's in a belief that keeping things in-house will be more cost effective, or just due to the fact that company practices in the past have been insular, looking outwardly may be met with some trepidation. However, incoming Isentia Chief Executive, Asia David Liu suggested that keeping all media monitoring efforts in-house is not only time consuming, but can also prove to be expensive, too. The following is of course dependent on the size of the company and some specific needs, but it could take as much... continue reading

Using media monitoring to boost your brand in the moment

One of the best things about effective media monitoring is the delivering of real-time insights into your industry. By gaining this knowledge, savvy PR professionals and marketing groups can create targeted campaigns that cash in on current trends and deliver positive results. Beyond planning a seasonal ad campaign, posting content relevant to current events can help attract consumers to your brand by ensuring your brand is involved with the topics everyone is talking about. Real time marketing can have a huge benefit for your business, as audiences already searching for information or insights... continue reading

Just a number? Age and media consumption habits

Technology has changed the media consumption habits of many. Whether it's via laptop, smartphone or tablet, the person in the street has an array of options to choose from. The type of device used will often vary by demographic, with age in particular a yardstick to be assessed as part of the most effective media intelligence strategies.  Media consumption by age In a survey published by Nielsen, it would appear that the younger generations - predominantly millennials - engage with content on mobile above every other platform. Furthermore, this trend is apparent the world over. Away from... continue reading


感谢社交及网络新闻,使得媒体抢夺头条第一个曝光已经达到了白热化的地步。即使是向来以严格谨慎为传统的主流记者,也会发表一些未经严格证实的,真假掺半的,甚至是谣言的新闻。而为了博眼球,标题党们更是比比皆是。不幸的是大多数读者都对这些来自专业主流媒体的新闻深信不疑。... continue reading

Social media snapshot, May 2015: When to step into the social spotlight

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Has the press release evolved in the digital age?

The humble press release was once the primary way for companies to spread the word about new products, offerings, campaigns or branding changes. While they are still incredibly important and cut out much of the fluff that a less formal news article may include, are they being changed by the digital age? The changing face of the press release Well, in short, the answer is yes. However, there are a number reasons why press releases have transformed over time.  Firstly, there's the advent of the 'news now' mentality of the modern media consumer. Whether it's via social media or 24-hour rolling news... continue reading

Does affluence affect media consumption in the Asia-Pacific?

High-powered, corporate individuals will often be under the strictest time pressures. Consequently, the trends of how they consume media can present unique insights. While keeping track of the wealthy may seem relatively fruitless in comparison with the mass market, their status is likely to make them bigger influencers, in part due to the fact that they have more disposable income. Influence and prosperity In the Asia-Pacific, the business centres of Hong Kong and Singapore have risen up to become two of the most influential and prosperous cities anywhere across the globe. In fact, the former has the eighth highest number of... continue reading

Pacquiao vs Mayweather Fight Captivates the World

The much-awaited ‘Fight of the Century’ between Manny “Pacman” Pacquiao and Floyd Mayweather, Jr. finally happened on May 2, 2015 at the MGM Grand Garden Arena in Las Vegas, Nevada. It captured the interest of people not just in the Philippines, but across the globe, with celebrities and the 9-5 alike taking to social media in the lead up and following the event. (c) A couple of days before the boxing match, social media channels in the Philippines were already flooded with messages of good luck for Pacquiao. Neither of the two boxers were knocked out by the last... continue reading

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Is Singapore's social media activity in a state of flux?

Over the last 50 or so years, Singapore has grown into one of the most powerful and influential business centres anywhere around the globe. More and more enterprises want to be situated in the city-state, with its economy thriving as a result. Of course, the influx of foreign investment and some of the world's most progressive businesses have meant that the country is riding a wave of technology, with social media playing its part.  The average Singaporean currently spends around 2 hours per day on social media. Government statistics show Singapore's population to be touching 5.5 million, with 4... continue reading

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Top Buzz Singapore 20 – 27 April, 2015

The 7.8 magnitude earthquake that shook Nepal on Saturday dominated social channels around the world, including Singapore. Locals expressed their sorrow and offered prayers for victims and their families, and for those that had not yet been retrieved. People continued to share news and updates, as well as organizations that were raising financial aid. Singaporeans also talked about the avalanche that was set off by the massive earthquake, which also killed at least 18 people, destroyed the camp base and injured many climbers. Singaporeans also discussed the allegedly “fake” MBA... continue reading

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