AMEC inducts measurement leaders into Lifetime Fellowship

London, 10 December, 2015 – AMEC, the International Association for Measurement and Evaluation of Communication, has announced the award of a Lifetime Fellowship to recognise major individual contributions to the advancement of communications measurement in different parts of the world.

The Lifetime Fellowship has been awarded to the following professionals after being announced at AMEC’s Annual Meeting in London today.

  • Alex Aiken, Executive Director for Government Communication, UK Government.
  • Richard Bagnall, CEO, Prime Research UK.
  • John Croll, CEO, Isentia.
  • Mike Daniels, Founder, The Measurement Practice and a former Chairman of AMEC.
  • Andre Manning, Senior Consultant at Base Consulting (and formerly at Philips).
  • Marion McDonald, Managing Director, Strategy & Effectiveness, Ogilvy Public Relations, Asia Pacific Region
  • David B. Rockland, Ph.D., Partner/CEO, Global Research & Analytics at Ketchum and a former Chairman of AMEC.

Jeremy Thompson, Managing Director of Cision EMEA and Chairman of AMEC, said: “I am delighted to announce the Lifetime Fellowship to professionals who have each achieved a huge amount personally, and who have made a major contribution to AMEC and our industry collectively.”

Barry Leggetter, CEO of AMEC, said that the purpose of the AMEC Lifetime Fellowship was to recognize and celebrate accomplished figures “who have made an exceptional and single-minded contribution” to the development of communications research and measurement.

Leggetter said AMEC plans to make similar awards in future years to recognise other individual contributions made to communications measurement, research and insights. Life Fellows are people who have:

  • Demonstrated a significant personal contribution to raising the profile of measurement and insights in public relations and communications.
  • Exemplified long-standing leadership as national or international leaders demonstrating innovation and thought-leadership.
  • Made a significant consistent contribution to enhance the work of AMEC through voluntary efforts outside their own company.
  • Shown themselves to be ambassadors who have helped inspire the next generation of leaders to reach the highest heights of excellence.

Fellows are entitled to use the designation FAMEC and may be occasionally asked by the Chairman as a deliberate sounding board on matters relating to AMEC’s future development.


About AMEC

AMEC, the International Association for Measurement and Evaluation of Communication has grown to become a global trade body for agencies and practitioners who provide media evaluation and communication research. AMEC’s purpose is to define and develop the industry on an international scale with better professional standards for both companies and individuals. AMEC has a membership base in over 40 countries.



Barry Leggetter

+44 7748 677504

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