King Content stays ahead of the field with multiple awards

King Content, an Isentia company, continued its run as the most successful content agency globally at two international industry-wide events, winning gold at the Content Marketing Association Awards in London for best distribution strategy for the Think Progress Lenovo campaign, and receiving awards in five categories at the Native Advertising Institute 2016 Awards in Berlin on 16 November. On the back of winning best Content Marketing... continue reading

Top 3 Facebook Posts in Singapore, 7-13 November 2016

Isentia shares the top 3 trending Facebook posts from 7-13 November, 2016. 1. Prime Minister, Lee Hsien Loong Facebook Page LINK ENGAGEMENT & CONTEXT LIKES: 29,272 COMMENTS: 972 SHARES: 4,873 Prime Minister of Singapore, Lee Hsien Loong, dedicated a post on his Facebook page to congratulate the USA President- Elect Donald Trump. Many netizens responded on social media by providing their own neutral opinions around this Many netizens also shared... continue reading

Top 3 Facebook Posts Singapore, 10 – 16 October, 2016

Isentia shares the rundown of the top 3 trending Facebook posts last week, from 10-16 Oct, 2016. 1. Ladyironchef Facebook Page LINK ENGAGEMENT & CONTEXT LIKES: 15,143 COMMENTS: 5,781 SHARES: 37,966 Food blogger and influencer, Ladyironchef, featured a video post on his Facebook page to showcase 12 street foods that he recommends for tourists at Thailand’s Chatuchak Weekend Market. Many netizens responded by actively providing... continue reading

Top global communications measurement conference comes to Asia for first time in 2017 – Isentia named as headline sponsor

International communications professionals will converge in Bangkok, Thailand in May next year for the world’s premiere on communications research and measurement. The Global Summit on Measurement is being organised by AMEC, the International Association for Measurement and Evaluation of Communication. The organisers hope PR and communications professions throughout Asia will attend the event. Isentia Group Limited (ASX: ISD), a prominent AMEC... continue reading

Top Buzz Singapore, 1 – 9 September, 2016

Isentia shares with you the rundown of what were the top 3 trending Facebook posts last week from 1 - 9 Sep, 2016. 1. ONE Championship Facebook Page LINK ENGAGEMENT & CONTEXT LIKES: 64,299 COMMENTS: 26 SHARES: 0 The mixed martial arts organisation shared on its Facebook page that Singapore MMA fighter Amir Khan will be fighting in ONE Championship's Defending Honour event at the Singapore Indoor Stadium in November.... continue reading

Has Pokemon Go taken over the world? Well, not really… yet.

Pokemon Go, one of the first popular augmented reality mobile games was released 6 July 2016. Business Insider introduced the game as a future “mega-hit” before the E3 Expo, and they were spot on! Since its release it has been an absolute hit, becoming the fastest app to be downloaded in both the App Store and Google Play. AppInstitute’s real-time statistics indicate that globally, there have been 9,326 downloads in the 2 minutes since I have been on... continue reading

Top Buzz Singapore, 11 - 17 July, 2016

Isentia shares the rundown of the top three trending Facebook posts from 11-17 July 2016.   1. All Singapore Stuff Facebook Page LINK ENGAGEMENT & CONTEXT LIKES: 6,309 COMMENTS: 5,380 SHARES: 58,187 The All Singapore Stuff Facebook page shared footage by Suzy Adorabella Lyliana of a young boy hit by a car while dashing out from the front of a bus along Jurong West Street 81 Many netizens described the boy as reckless and expressed sympathy for the... continue reading

Why data must take the driving seat when it comes to the customer journey

Today’s marketer is almost invariably powered by social media data. Or at least, they should be. Social media data informs many marketing-related activities, from ensuring that a company’s target audience knows about key products to updating executives about campaign strategy and performance. The modern marketer must process, analyse and assess data from many channels – social, mobile and more – to extract useful insight that will... continue reading

Isentia named international Communications Research and Measurement company of the year again

Isentia is proud to be named International Communications Research and Measurement Company of the Year for the second year running. As well as winning the highest accolade at this year’s International Association for Measurement and Evaluation of Communication (AMEC) Awards in London overnight, Isentia also won three gold medals for our insights research and a total of eight awards, as well as a Lifetime Fellowship for CEO John Croll. The awards... continue reading

Isentia hosts visiting MCI entourage in Australia

An entourage from the Ministry of Communications (MCI) – headed by Janadas Devan (Chief of Government Communications), visited the Information Officers Senior Programme held in Australia’s capital, Canberra near the end of May. Isentia took the opportunity to conduct a forum in partnership with the Civil Service College of Singapore (CSC) as well as the Australia New Zealand School of Government (ANZSOG). The session saw us sharing our vast... continue reading

Top Buzz Singapore, 23 February – 1 March, 2016

Social channels and other online platforms in Singapore were dominated by discussions about Benjamin Lim’s death, after the student’s body was found at the foot of his Housing Board block in Yishun on 26 January following his release from Ang Mo Kio Police Division, where he was questioned regarding an alleged molestation case. Minister Shanmugam's statement, specifically that nothing so far suggests the police are responsible, drew mostly... continue reading

Top Buzz Singapore, 1 – 12 January, 2016

Singaporeans expressed excitement over the launch of Netflix in Southeast Asia. Local subscribers can now watch series from the United States and other countries. Most online commenters said they were looking forward to joining, with others considering it a “new addiction” and a possible deterrent against piracy. Some shared difficulties downloading the application; while a few commented that the local Netflix has a relatively... continue reading

Top Buzz Singapore, 17 – 25, November, 2015

Singaporeans on social media were following international news related to terrorist attacks and conflicts between nations. Most shared news about the shooting down of Russia’s warplane, which allegedly violated Turkey's airspace and ignored 10 warnings. The Tunisia bus bombing and Canada’s response to Syrian refugees  were also a focus.   Credit: straitstimes.com The majority of local fans welcomed the Football Association of... continue reading

Top Buzz Singapore, 14 – 21 October, 2015

Discussions about haze moving from burning forests in Indonesia to Singapore were observed once again online. News that the Singapore Civil Defense Force (SCDF) and Singapore Air Force (SAF) helped in fighting the forest fires in Indonesia captured the interest of many locals, with a majority expressing support and gratitude for the SCDF and SAF. Some expressed concern about the safety of the SCDF and SAF, and said they would be praying for them.... continue reading

Familiar feeling: Establishing a trustworthy brand voice on social

Trust is a key element in any relationship. For the partnerships that form between customers and brands, it is highly influential. After all, with the amount of information the average consumer is bombarded with, they rely on companies they are confident in. Ultimately, a well-established brand name can be one of the most valuable entities a company possesses. Twenty per cent of Asia-Pacific's consumers make the decision on a new product, service or... continue reading

Top Buzz Singapore 18 – 22 June, 2015

Singapore’s online platforms were dominated with discussions surrounding the 28th SEA Games. Most locals approved of Singapore's successful hosting of the event. However, rumours that tickets were over-sold for the closing ceremony drew criticism. Singaporeans lauded Tin Jingyao on social media for his gold medal victory at the 16th Asean+ Age Group Chess Championships and also supported the possible National Service (NS) deferment of swimmer Quah... continue reading

Top Buzz Singapore 26 February – 2 March, 2015

The Budget 2015 debate was one of the hottest issues online in Singapore last week. It was deemed “wayang” by some locals, stating that the budget debate was more of a Q&A session than a debate, while a few claimed that all policies would be passed eventually regardless of the deliberation. People also talked about the recent study by the Economist Intelligence Unit (EIU), citing that Singapore retained its position as the world's most expensive... continue reading

Isentia wins CMO Asia Award for Best use of Social Media Analytics

Isentia is proud to announce it has won the award for Best Use of Social Media Analytics at the recent CMO Asia Awards presentation at Pan Pacific Marina Square in Singapore for our work with DBS Bank. The project commissioned by the bank, involved the use of a comprehensive range of social metrics and robust methodology to extract actionable market insights while demonstrating the ROI of their campaign initiatives. David Liu, Chief Executive... continue reading